Republican nominee Donald Trump has been attacking Democrat presidential rival Hillary Clinton over her infamous “basket of deplorables” remarks that drew widespread condemnation.
In fact, the deplorables comment has become a theme of the Trump campaign.
At a rally in Miami, Florida, on Friday, Trump used Clinton’s remarks to rile his crowd up and show what a master of the media he really can be.
Former New York City Mayor Rudy Guilinani introduced Trump at the rally. Trump walked on stage to the tune “Do You Hear the People Sing,” a song from the Broadway musical “Les Miserables,” the U.K. Daily Mail reported.
To top it off, the video screen behind Trump displayed a modified version of the iconic “Les Mis” poster.
The top said “Les Deplorables” while the French flags were replaced with American flags and Trump flags, and a bald eagle soared at the top of the picture.
All in all, it was a stunning audio and visual spectacle that riled up the audience in the arena. Only someone like Trump would be able to take Clinton’s comment and turn it into one of the most effective rallying cries of his campaign.
“Welcome to all of you deplorables!” Trump said to the audience, which sent them into a frenzy again.
“My opponent slanders you as ‘deplorable’ and ‘irredeemable’ — boy that second word is tough,’ Trump stated. “I call you hard-working American patriots who love your family and really, really, really love your country.”
Trump has been one of the most media-savy candidates to ever run for office. He knows how to play to his audience and he knows how to get the media to cover his every word, even when they are trying to bring him down.
Trump’s use of the deplorables comment as a new campaign slogan is one of his most brilliant strategies to date, and it is undoubtedly going to pay off in November.